All the products and services that you want to sell on the Internet are ready. You have already signed up with the Google Adsense program or with other affiliate or network marketing programs and you have already prepared the ad you want to post on your internetwork marketing site. Your mind is now set to being the next most successful InterNetwork Marketer. But is there anything else that you might have forgotten to prepare? Maybe not. Well, what about your lead capture pages then? Are they all ready for your business?
Lead capture pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad. For affiliate marketing, lead capture pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website. In network marketing, lead capture pages are effectively used to sort out the potential prospects from curious or untargeted visitors. For those reasons, they are often referred to as gateway pages, landing pages, or opt-in pages. Other names even include squeeze or splash pages. Lead capture pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online entrepreneurs would even use the homepage of their websites as the lead capture page for their ads. Are these web marketers making a big mistake? Or should you follow their method in creating lead capture pages for their ads?
Well, you can always follow what most online businesses do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your internet network marketing business, and if you want to earn a lot of profits, you better create a special lead capture page for your web ads. Why? Here are a few reasons why you need to use lead capture pages for your online ads. And take note, it would do you a lot better if you create a great lead capture page than an average one.
Reason no. 1: It is the only way you earn conversions in an internetwork marketing marketing program.
There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your ad. The program owner would then distribute your ad to various affiliates who would then place your ad on their websites. Whenever your ad is clicked, a visitor would be directed to your lead capture page and you would have to pay the affiliate for his service.
As a merchant, you earn in an affiliate program through conversions – that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.
Now, you sure won’t get any conversion if you have posted an ad on your affiliate’s site without an actual lead capture page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the lead capture page, how will they know how to purchase the product
It is therefore important to have lead capture pages for your ads because it is the only way for you to earn something in an affiliate program. Without lead capture pages, all you do is spend money paying your affiliates without actually getting anything in return.
Reason no. 2: Other web pages may just not be enough.
Many people make the mistake of making their website’s homepage as the lead capture page for their ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, we’re sure that you don’t want your lead capture page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a lead capture page, you must always have the customer directed into that page in mind. Therefore, your lead capture page must be relevant to the keywords and the contents you placed on your ad. It is also important that the lead capture page can induce your visitor to take action — that is to purchase your product or at least provide leads for potential customers.
Final Word
You probably entered into an affiliate or network marketing program with these things in mind: to save on advertising expenses and to make more profit. But if you run your internetwork marketing business without actually having a lead capture page, you’ll end up paying too much without getting much in return. So if you still don’t have a lead capture page for your ads, you better start creating one today.
Here’s where you can find a great Lead Capture Page generator. And don’t get us wrong; it isn’t enough for you to have just a lead capture page — it should be a great lead capture page!
To Your Success,
Luc Andria
Founder, QinetiQ Network
Skype: luc.andria
Web: QinetiQ Network
Blog: Luc Andria’s Success Formula
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