How do you achieve success on the Internet? True enough, your website concept and its design, the content you provide and the quality of your product, service or opportunity are all essential elements. But ultimately the success of any online business relies on getting the traffic it needs. Make no mistake though: highly targeted traffic is what we are talking about here, and the best way to achieve this nirvana of the internet world is to learn and implement the right marketing strategies from the start. In other words, if you want to make money online, you must use traffic building methods which create targeted traffic to your website This is where using the right tools make all the difference. The InterNetwork Marketing Success Toolbox will help online marketers and web entrepreneurs attract quality prospects to their online sales or lead capture pages. Probably one of the most significant and effective tools available today is Google AdWords.
So how does Google AdWords work? With more than 40% market share and over 2.7 billion search queries performed in the US alone, Google currently dominates the Internet search engine market. That is why webmasters and online marketers from all over the world are so eager to have their sites rank high in the Google results pages. Achieving a high ranking usually means high traffic and more opportunities to monetize it. On the other hand, those search engine results pages also provide InterNetwork Marketers another great way to advertise their products, services or business programs through well-crafted ads and links. As a result, Google launched the AdWords service, which not only enables online businesses to promote their products and services to a very targeted audience, but also virtually guarantees instant traffic. What Google AdWords does is display relevant text based ads within its search engine results pages termed as “Sponsored Links”. So, whenever someone searches for a particular keyword, these relevant “sponsored” links appear in a separate section thus giving excellent exposure to the sites listed.
Now that I got you interested, let’s talk about how you can use Google AdWords to create highly targeted traffic. Before you start jumping with both feet ahead I strongly suggest you educate yourself further. Here’s a good place to get started: Perry Marshall’s Definitive Guide to Google AdWords.
Well, let’s say you have just opened your first account. The next step is to choose your target language and country. Don’t underestimate this, as you certainly do not need to pay for advertising in countries or markets where your products or services are not even sold! You are now set to start your campaign. First, you will need to create an ad group, which means you design your ad, select your keywords, determine the maximum cost per click that you are willing to spend and define your bid amounts. Now, you should know that the real key to creating a successful AdWords campaign is choosing an effective, attractive, attention grabbing headline. The headline, or title tag, generally a short, catchy phrase, is the single most important element of your AdWords campaign, because you’ve got just about 10 seconds or less to capture the attention of your target audience. Now you should also make sure you describe your website as clearly and accurately as possible. Remember, the more sensible and relevant your message to your target audience, the more you will attract qualified visitors who eventually will convert into customers. You see, it all boils down to targeting the right keywords so you can get the right prospects to your website!
This takes us to the next topic, keyword selection and the many techniques that allow you to reach more prospects. For any given keyword or phrase, you can increase the chance of your ads being served by also selecting other variations, misspellings and derivatives. You also want to choose “broad match” where the ads are triggered by the keywords searched by other users in a more loosely defined fashion than “phrase match”, which calls for all searches including that phrase in the same order. A keyword set to “exact match” will however only appear when people search for that exact keyword or phrase. And remember to use “negative” keywords whenever you need to filter out unrelated pages.
The final step in creating your first ad group is to set your advertising budget for optimal exposure. While Google AdWords will recommend a daily budget for each campaign, you should really determine a budget that suits your strategy and you can obviously afford. That also goes for the maximum cost per click – Google will suggest a recommended cost per click, but again you have the final say. Contrary to popular belief, you should not necessarily aim for the number one position as it usually attracts unwanted traffic – untargeted and of lesser quality. Your goal is a number two or three position as it helps filter useless clicks and provide traffic with higher conversion rates.
In conclusion, using Google AdWords is a highly effective marketing strategy and a key component of your Success Toolbox. There is no faster way today to generate the all-critical, highly targeted traffic your online business needs to be successful.
To Your Success,
Luc Andria
Founder, QinetiQ Network
Skype: luc.andria
Web: QinetiQ Network
Blog: Luc Andria’s Success Formula
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