So you have just signed up for a new business opportunity or affiliate marketing programme? You are now ready to step up your marketing efforts and want to use the World Wide Web to reach your potential market?
The Internet is definitely one of the most effective and competitive ways to advertise any product or services today. Here, at the Internet Network Marketing School, you can learn about many different ways to build and increase traffic to your website, among which both Pay-Per-Click (PPC), and Search Engine Optimization (SEO) are extremely effective to generate targeted traffic and get those highly coveted top search engine rankings for your website.
Keep in mind though, that while it only takes a few minutes to set up a pay-per-click campaign, running a good SEO campaign usually takes months.
So what is PPC? Simply put, Pay-Per-Click is paid advertising and it is available now with most search engines including the largest ones Google and Yahoo. It requires a bid on a “per-click” basis, which means you, the advertiser, pay the bid amount every time the search engine directs a new visitor to your web pages.
Obviously, as with all marketing methods, there are pros and cons. The great thing about pay-per-click is that, when understood and monitored consistently, your advertising campaigns will be very effective. Another significant advantage is that unlike a typical SEO campaign, you do not have to constantly tweak your website to improve your position in search engine results. What you do have to do in a PPC campaign is pay an advertising fee.
The simplicity of the whole process is another advantage of pay-per-click marketing over search engine optimization. There’s no need for any specific technical knowledge. You simply place your bid and you are up and running. True enough the more you know about search engines and keywords, the easier setting up your PPC campaigns will be. And the more effective your results, the faster your can grow your internet network marketing business.
Now the biggest downside is that essentially, PPC is a bidding war. When someone places a higher bid than yours, your position on search engine results is automatically lowered. This means that if want to regain your position, you will have to raise your bid too – and that obviously can quickly become expensive, especially if you are bidding on a popular keyword.
So you may ask, how do you determine if pay-per-click is a cost effective way of advertising your business? The answer lies in a few simple metrics to figure out how much each visitor to your website is worth. In order to compute this most strategic number, your visitor value, simply divide the profit you make on your site over a given period of time by the total number of visitors for that exact same time period. For instance, if your site made $1,000 in profits and there were 1,000 hits, in theory each visitor is worth 1 dollar. Remember, the basic formula is profits divided by visitors.
In other words, your business breaks even at the point when you pay 1 dollar for each visitor. But you are in business to make a profit, not just to cover your costs. Therefore, you will want to pay less than 1 dollar a click.
Be aware that the most popular keywords or phrases often cost much more than 1 dollar per click. The single best way around this is to bid less for these keywords or you will be end up paying too much for each visitor.
The key (pun intended) to successful PPC marketing is to learn as much as possible about search engine keyword research. A highly recommended resource, that will quickly get you up and running, is Perry Marshall’s Definitive Guide to Google AdWords. The good news is you can add as many keywords or phrases to your bid as you want, because there is no limit to the number of keywords and it does not cost more to add more keywords. This also means a lot less hassle for you because you will not have to optimize your website for any particular set of keywords.
One important thing is that some keywords are not only much more effective than others, but they also will cost you nothing except the time you invest in setting up your pay-per-click campaign. If you go to Yahoo Overture, one of the most popular search engines offering PPC, you will find an online tool which gives you the data on how often specific keywords are entered into their search engine. And they even give you suggestions for keywords after you enter a description of your website.
In pay-per-click marketing, your written description is absolutely critical. Since you actually pay for each click, you do not want to attract generic visitors, but instead you must strive to be as specific as possible so that only those visitors who are most likely to buy your service, product or opportunity land on your website. Using expert copywriting skills will guarantee that your description is both precise and attractive to invite the most ideal prospects to your site. This description is your single most powerful tool to ensure that your bid is ultimately profitable.
Another crucial element of pay-per-click marketing is that you should always monitor your campaign bids and results. You must understand that the results of the top pay-per-click search engines – Google Adwords and Yahoo Overture – will often appear on other prevalent search engines. This is why the competition for top positions is so intense, and more often than not you will find that bid prices are just too high for PPC to yield a profit.
In this scenario, I recommend you simply withdraw your bid on that specific keyword and try another one. Remember: if you spend too much per click to make a profit, you are essentially losing the bidding war. So your best strategy is always to carefully and frequently track the effectiveness of your keywords. It is highly suggested you monitor your keywords on a monthly, if not weekly basis.
While close monitoring is essential, the analysis of your website visitor behaviour will also produce invaluable insights into consumer motivation, habits, and trends. If you conduct qualifiedmonitoring and consumer analysis when implementing your pay-per-click marketing strategy, you can literally guarantee your success and run a profitable online business.
To Your Success,
Luc Andria
Founder, QinetiQ Network
Skype: luc.andria
Web: QinetiQ Network
Blog: Luc Andria’s Success Formula
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