Archive for April 13th, 2006

Flipping The Funnel: An InterNetwork Marketing Perspective

Thursday, April 13th, 2006

It’s now time to start talking about the tools that successful InterNetwork Marketers use to grow their business profitably. But before I introduce the toolbox (see InterNetwork Marketing Success Toolbox), let me first consider a simple yet amazingly powerful concept: the Marketing Funnel.

A funnel is very wide at the top and narrow at the tip. Not everything can come out the bottom all at once. And each funnel has a certain capacity from large to small.

Your marketing funnel works just like a conventional funnel you use at home – the only difference is what you put inside!

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